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The symbol reflects the importance of the environment, the focus of the Second Force in Psychology. To simplify, in behaviorism, behaviorists created an alternative to psychoanalysis. In neobehaviorism, the goal was to advance behaviorism and change both human behavior and society. In cognitive behavioral psychology, a major goal was to use the learnings from behaviorism and neobehaviorism to advance mental health treatment.

Unlike most prominent psychologists of the time, many behaviorists became the strongest opponents of eugenics and played a key role in its demise because behaviorists rejected the overemphasis in psychology on heredity and innate predisposition as the basis for mental or social problems.